WEBSITE, BRANDING, VIDEO
PV Focus, specialised in pharmacovigilance, wanted to rebrand its activity under a new name: Safety Observer. The company also wanted to expand its international presence and improve the conversion of online leads into purchase.
We created a coherent visual identity with eleven shapes corresponding to the eleven key publications of the year and seasonal colour palettes. The website, simple and practical, offers single purchase options, subscriptions and volume licenses.